tekmar proudly supports the launch of the new Canadian “Beautiful Heat” website to raise the profile of hydronics and establish it as a high value household fixture.

To help increase market awareness and growth, the Beautiful Heat website will target consumers to inform and educate them about the many benefits of hydronic heating. Strategic alliances will be forged with home builders, architects, designers, renovators and realtors and the program will also ensure continuity of the value stream by establishing a strong referral mechanism to connect buyers with knowledgeable contractors.

Beautiful Heat is a not-for profit organization dedicated to promoting the energy and health benefits of hydronic systems. Its mission is to raise awareness and knowledge through marketing and education campaigns directed at consumers, installers and suppliers of heating and cooling systems.

The site includes a homeowner section complete with testimonials, an introductory video, the contractor search tool and FAQs. The professional section, includes information contractors can use to better understand the benefits of Beautiful heat, an introductory video on those benefits, FAQs and a registration process.

The registration process will enable the many qualified contractors to be listed as a Beautiful Heat professional by going through a simple four-step process. This includes providing contact information, confirming their association membership, and completing an online training program.

“We encourage all hydronic heating professionals to register their businesses and experience the benefits of the Beautiful Heat Professional program.” Says Greg Leupin, tekmar Sales & Marketing Manager.