tekmar has joined forces with 10 other manufacturers of heating equipment to launch “Beautiful Heat”, a comprehensive marketing program to promote the benefits of hydronic heating.

To help increase market awareness and growth, Beautiful Heat will target consumers to inform and educate them about the many benefits of hydronic heating. Beginning in September 2011, the program will incorporate targeted campaigns of public relations, consumer advertising and internet marketing to raise the profile of hydronics and establish it as a high value household fixture.

Strategic alliances will be forged with home builders, architects, designers, renovators and realtors and the program will also ensure continuity of the value stream by establishing a strong referral mechanism to connect buyers with knowledgeable contractors.

“As a key company involved in the development of the hydronics industry, we are very excited to participate in the Beautiful Heat campaign. We feel this program will provide consumers with helpful information and knowledge so they will choose to experience the benefits of hydronic heating. This program will demonstrate that a well designed & controlled system can provide superior comfort, greater energy savings, and is ultimately a more sustainable solution,” said Greg Leupin, tekmar Manager, Sales & Marketing.

Beautiful Heat is a not-for profit organization dedicated to promoting the energy and health benefits of hydronic systems. Its mission is to raise awareness and knowledge through marketing and education campaigns directed at consumers, installers and suppliers of heating and cooling systems.